Microsoft’s Bing search engine may be a winner just for not being awful.
It’s generally fast and good-looking, and it returns useful results along with a helpful left-hand column of terms to help you refine your search.
After a few days of use it seems clear that it won’t win many converts from Google. It’s not so hot at displaying product prices. But it is good enough to keep lots of people from steering Internet Explorer away from a non-Google default search engine.
So now Microsoft can keep more of the users it has by default from Internet Explorer’s dominating (around 66%) share, along with more of the users it purchases through marketing programs.
From the long, monotonous “beeeeeeeeep” of a flatlined heart monitor to the cheery “bing!” of a second chance. Good luck, Redmond.